• Lindsay Oien

Embracing who you really are.


After deciding to jump with two feet and start my own business back in September (2019), I have learned A LOT and there is still so much out there for me to absorb. I'm starting this blog for a couple reasons. One, to document my progress, thoughts, and just life in general. And two, to have another creative outlet, a way for me to get out of my own head and put all the crazy things in there into black and white. So let's jump in!


Building something and starting a business means branding. For those of you who don't really know or give two shits about branding (yes, I swear, get used to it), think of Target for example. If you walked into a Target without knowing it was a Target, there were no "Target" signs or logos, do you think you'd still know you were in a Target? Probably! That's because branding is more than just colors and a logo, it's a feeling, a mood, a vibe that a company gives off. Now, on a personal level, I needed to create that for myself. When people saw my work, came to my website, etc. I want them to know it's me before they even see my name attached. And let me tell you...this is NO EASY TASK!


Let me bring this back to a more relatable level. I am a person, just like everyone else. I have thoughts, feelings, likes, dislikes, different moods depending on which side of the bed I wake up on - people are complicated. Now, trying to tell the world in a few short words and some colors who I am, what I do, and what I stand for is hard. Maybe it's easy for some, but for me, even picking the colors is hard! Some days I like bright vibrant colors and other days I like more earth tones. Somedays I enjoy photography, other days I enjoy graphic design, and someday I don't want to do either! I'm all over the place, how can I fit that into an easy to digest package?


Unfortunately, I don't have an answer for you (lol) it's because I'm still working on it. I have been a creative ever since I was little and when I got to college I learned about self-branding and started to create things like business cards as early as my freshman year. Each year I have changed it. I've changed my entire vibe and I've changed what I call myself. If Target did that every year, no one would know what Target is. Over the years, like all of us, through experiences we start to learn more and more about ourselves. We start to uncover bits of ourself and realize things that we never noticed before. I feel like how I present myself to the world has gotten to be more and more like the "actual me" over time, but now...I feel stuck.


After taking entrepreneurship courses, re-branding (again), and attempting to 'settle down' and find my niche I started to feel lost. I feel like the passion that once burned inside of me has dwindled. But why?? I'm doing what I love, right? I am, BUT...I'm doing it how others want me to be doing it. I took the direction of all the voices around me and while I was trying to find myself, I instead lost it.


Don't get me wrong, I think it's good to be 'lost' sometimes. If we never feel lost then we never start the journey to dig deeper into our souls and become a better version of ourselves. So, what's my point to all this? My point is, we need to embrace who we are. Not that I was getting bad advice from those around me, but something just didn't feel right about it FOR ME (maybe it did for someone else). Honestly, part of this blog post is to give myself permission and now I hope it gives you permission too. Permission to be ok with where you are at in life and to take time to explore yourself. If others are confused, oh well, that sounds like their problem. You can't expect others to understand you if you are still trying to understand yourself and THAT'S OK!!! Take the time to understand yourself. Look back at when you were little, think about the times when you felt truly alive. What were you doing? If you haven't felt that, go out and try something new. Even if it's a new coffee shop, just experience something that you haven't experienced before. If you continue to experience the same things, you will never truly know what you like and dislike.


And to my fellow entrepreneurs, maybe I don't have the authority to be saying this, but I know when someone said it to me, I felt like a weight was lifted off my shoulders...it's ok to be multi-passionate. If you are struggling to find your niche or where you belong with your wide range of skill sets, don't let that get you down. Use it to your advantage! I can't tell you how because I'm still figuring it out myself, but I've met people out there doing it and there is a way to balance everything that you are into a brand. There is a way to not feel like you're leaving something behind when you take the first steps into entrepreneurship. It starts with embracing who you really are and then giving yourself permission to dig deeper into that.


That goes for everyone too, no matter your profession, no matter your place in life. Always be checking in with yourself. Are you happy with where you are at? If not, what part of yourself are you not embracing? What are you leaving behind or keeping in the shadows? Even if you do feel happy with where you are at, continue to dig deeper. Give yourself permission to explore yourself and the world around you. There is so much out there that we don't even know exists and we will never find it if we stay on the same path forever.


Thanks for reading my first ever blog post! This is where I leave you - well, just for now!


Cheers,


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